![]() That meant his message often jumped from Twitter to much larger audiences, usually thanks to media outlets that treated his tweets as news. This high-emotion, high-stakes approach seemed impossible for journalists to ignore. He attacked his rivals with mockery, sold himself as the solution to all problems and used the day’s news to warn of enemies near and far. In analyzing his use of Twitter, I found that he built a passionate base of loyalists through a consistent narrative that reflected their grievances. Reaching nearly 89 million followers by the time of his suspension was only the beginning. Trump was a potent narrator-in-chief on Twitter. I know this firsthand: Between 20, I collected and analyzed all of his tweets – some 20,301, excluding retweets and links without comment. 6, 2021, attack on the Capitol, Trump was a prolific user of the site. Before being kicked off the platform for what Twitter described as “the risk of further incitement of violence” after the Jan. The pull of Twitter might be irresistible for Trump. It is worth at least considering the premise: What’s at stake for Trump, Twitter and politics if he does return. ![]() “I won’t be going back on Twitter.”īut if Musk, Trump and social media have taught us anything, it is that the half-life of such caveats can be seconds. “I was disappointed by the way I was treated by Twitter,” Trump told CNBC on April 25, 2022. Second, Trump has said he will not come back. ![]() First, we do not know for sure if, or when, the presumed new owner of the social media platform, Elon Musk, will lift the ban. Any speculation about whether Donald Trump will return to Twitter after his permanent suspension in 2021 must begin with two caveats. ![]()
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